Cinemagraphs are still photos with small, repetitive movements which create a micro-video. They strengthen the expression of the photo by bringing a certain part of the photograph to life.
With only a few seconds to catch a consumer’s attention cinemagraphs are effective in getting people to stop as they scroll through their Instagram or Facebook feed.
Cinemagraphic ads are proving to be a high engagement marketing strategy. In a Facebook study cinemagraphic ads produced a 117% increase in click-through-rate (CTR) over static images.
Another study by Nielsen Holdings N.V. (a company that measures consumer growth) found that cinemagraphs created enthusiasm for brands and were successful in attracting new followers. In one specific study, Mercedes-Benz Canada used a cinemagraph in one of their Instagram campaigns with nothing but the clouds moving overhead and enjoyed a 6 point lift in favorability among males, and a 34% increase in ad recall across 3 campaigns.
Cinemagraphs are proving to be the answer to replace an outdated file format, static photos, to capture the attention of consumers in the few precious seconds available. Cinemagraphs are consistently improving CTR, ad recall, and increasing followers.
Facebook has over 2 billion monthly users and hosts over a quarter of the world’s population. Advertisers have an unprecedented opportunity to reach anyone and everyone using Facebook ads. Facebook is an outstanding lead generation tool.
Instagram, acquired by Facebook, is quickly becoming the king of social advertising. With over 500 million monthly active users it has one of the highest audience engagement rates amongst social media platforms. Instagram ad engagement is 58% higher than Facebook. Although Instagram ad costs are similar to Facebook, Instagram is proving to get more engagement on the ads.
Instagram stories are another way to tap into people’s interests and motivate them to take action. Out of all the stories created by the more than 500 million users, one-third of the most viewed came from businesses. And, businesses statistically receive a direct message from 1 in 5 viewers.
Email is the primary form of communication for most consumers. Email campaigns are a cost-effective way to reach consumers in a spot they visit everyday. A study by MarketingSherpa found 91% of adults prefer to receive promotional materials from companies they do business with via email. Another study by McKinsey & Company showed email campaigns to be 40 times more effective than Facebook & Twitter combined in acquiring new customers.
Cinemagraphs will grab your website visitors' attention and keep it. Used intelligently, cinemagraphic ads will increase engagement and conversions while making your franchise dealership stand out from your competitors.
With consumers' attention spans short, and getting shorter, using cinemagraphs to capture attention quickly increases engagement. Leveraging the micro-video format of cinemagraph, digital commercials and video ads become easy to recall increasing brand awareness.