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Retention, redefined. Collaborate with our experts to leverage detailed analytics and implement a tailored 360° strategy that meets your specific needs.
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Experience world-class Email & SMS marketing that drives results. We cover everything from ideation and creation of flows and campaigns to execution and reporting - designed to maximize loyalty and profits.
Got the execution covered? Collaborate with our team to apply proven strategies from top DTC brands. Enjoy exclusive vendor discounts, white-glove service, and exceptional support from our partner network.
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We go far beyond a typical Email & SMS agency. We are a team of dedicated retention specialists committed to elevating your brand and delivering exceptional results. We work with you as an extension of your team. Our experience, dedication, and high-quality output are why world-class brands across the globe trust us.
Our in-house team of experts enables seamless collaboration, cohesive strategies, and optimized customer journeys for superior performance.
Our work is experience-driven, data-informed, and focused on empowering our clients to excel in a dynamic digital landscape
The success of your business is our main priority. You’ll receive communication on a daily basis, ensuring no questions are left unanswered.
You gain a dedicated team of specialists that executes with urgency. We know how quickly e-commerce moves, so we move faster.
An effective retention strategy is an essential ingredient for every successful brand. We drive profitability through expertly crafted strategies, enabling our clients to boost revenue, scale effectively and focus on their core strengths while we handle the rest.
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We craft, monitor, and continuously optimize highly profitable flows designed specifically for your brand and metrics.
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Through frequent A/B testing using best practices, we uncover the perfect formula to drive growth. Then we test again.
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We keep your customers engaged with incredibly designed emails that look great, tell your story, and convert.
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We keep your customers engaged with incredibly designed emails that look great, tell your story, and convert.
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Every email we send is precisely targeted to the right audience, leading to improved conversions, reduced unsubscribe rates, and better deliverability.
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Through our own experiences, we understand what it takes to create a successful business and we are fully committed to growing yours.
Discover how our strategies have driven real results and significant growth for our clients.
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By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.
Increase in incremental revenue
Increase in total email revenue
Increase in flow revenue
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By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.
Increase in incremental revenue
Increase in total email revenue
Increase in flow revenue
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By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.
Increase in incremental revenue
Increase in total email revenue
Increase in flow revenue
"In the last quarter, our Welcome and Post-Purchase Flows performance increased by 33%, which has been a massive needle mover for True Classic. New Standard goes above and beyond for us to ensure all deliverables are completed on time and are always available to support us with anything we need. I highly recommend working with them for all things retention."
"New Standard has transformed BYLT’s retention channels. Since partnering, we’ve seen a 25% gain in attributed revenue, and a 54% gain in flow revenue. Their team is exceptional - extremely supportive in communication. A +200% improvement in CTR shows they deeply understand the brand voice. They feel like an extension of our team, and are equally dedicated to our success."
"It's never been more important to have experts in email & retention involved in your business. Regulatory rules are up, and the days of blasting emails to everyone are over. New Standard got involved with Sene at a critical time, helped us dramatically level up our email game, and saved our sender reputation. These guys are the best in the game."
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"New Standard helped take our retention program to the next level by introducing different processes and strategies that drive significant revenue for our business. They are best-in-class with all things retention, understand complex ecommerce problems, and provide valuable insight based on their experience. I couldn’t recommend them enough."
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"Working with New Standard has been a game-changer for Obvi. Their unique strategies and hands-on approach have boosted our overall sales and kept our existing customers coming back. They get the ins and outs of ecommerce and always have smart, practical advice based on their own experiences. I can’t recommend them enough—they’re the real deal."
Discover how our retention and lifecycle marketing turns one-time buyers into loyal, repeat customers.
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AimLogic’s New Standard Retention is an end-to-end customer retention and lifecycle marketing solution. If you move beyond the traditional “batch-and-blast” bulk emails, New Standard Retention will build tailored and data-driven strategies across Email, SMS, Mobile Apps, and Physical Mailers. By utilizing advanced audience segmentation, behavioral tracking, and customized lifecycle journeys, this will turn one-time purchasers into repeat buyers.
It isn’t like typical agencies that depend on generic newsletter campaigns. In fact, New Standard Retention operates basically as an extension of your team. The team creates holistic retention strategies that will incorporate automated flows, bespoke campaign design, regular A/B testing, sender reputation protection, and cross-channel syncs as well.
Due to strict inbox privacy updates and regulatory rules on Google and Yahoo, traditional broadcast emails mostly find their way to spam. But New Standard Retention uses strict list hygiene, engagement-specific audience segmentation, and monitoring the delivery. Its biggest benefit is that it will keep domains healthy.
Segmentation goes a lot beyond general demographics so as to know about the real-time purchasing behavior, browsing history, purchase frequency, and customer engagement levels. New Standard Retention will also build dynamic segments. By sending the right type of offers and communications to targeted groups, unsubscribe rates will fall considerably. Furthermore, it will increase the click-to-open rates and get you higher revenue as well.
The results mostly depend on the catalog size, along with the historical data, but our past clients regularly experience amazing revenue shifts. In fact, many brands experienced a 25% increase in total email revenue, a 55% boost in automated flow revenue, and over a 200% improvement in click-through rates.
Yes, New Standard Retention will smoothly integrate with foremost e-commerce platforms and marketing tech stacks such as Shopify, Klaviyo, Attentive, Gorgias, Recharge, and custom tech ecosystems. Our team will carry out full technical audits and vendor reviews as well. Furthermore, we will set up custom API connections and custom data tracking wherever it is required. Alongside this, we will optimize the existing platform setups and manage migrations, which will guarantee zero downtime or lost customer data during onboarding.
