Redefining Retention

The days of batch and blast are over. Your profitability depends on expert strategies and insights into the customer lifecycle journey that your retention channels desperately need.

Trusted By

Retention 360°

Retention, redefined. Collaborate with our experts to leverage detailed analytics and implement a tailored 360° strategy that meets your specific needs.

Email & SMS
Product Consultations
Mobile Apps
Deep Insights & Reporting
Physical Mailers
Vendor Management

Email & SMS Marketing

Experience world-class Email & SMS marketing that drives results. We cover everything from ideation and creation of flows and campaigns to execution and reporting - designed to maximize loyalty and profits.

Email & SMS
Flows & Campaigns
Reporting

Strategy & Consulting

Got the execution covered? Collaborate with our team to apply proven strategies from top DTC brands. Enjoy exclusive vendor discounts, white-glove service, and exceptional support from our partner network.

Slack Connect & Regular Calls
Access to Partner Discounts & Benefits

Why We're Different

We go far beyond a typical Email & SMS agency. We are a team of dedicated retention specialists committed to elevating your brand and delivering exceptional results. We work with you as an extension of your team. Our experience, dedication, and high-quality output are why world-class brands across the globe trust us.

45+ YEARS OF EXPERIENCE

Our in-house team of experts enables seamless collaboration, cohesive strategies, and optimized customer journeys for superior performance.

COMPREHENSIVE STRATEGY

Our work is experience-driven, data-informed, and focused on empowering our clients to excel in a dynamic digital landscape

efficient communication

The success of your business is our main priority. You’ll receive communication on a daily basis, ensuring no questions are left unanswered.

SPEED OF EXECUTION

You gain a dedicated team of specialists that executes with urgency. We know how quickly e-commerce moves, so we move faster.

World Class Strategies

An effective retention strategy is an essential ingredient for every successful brand. We drive profitability through expertly crafted strategies, enabling our clients to boost revenue, scale effectively and focus on their core strengths while we handle the rest.

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Automations & Flows

We craft, monitor, and continuously optimize highly profitable flows designed specifically for your brand and metrics.

Testing & Optimization

Through frequent A/B testing using best practices, we uncover the perfect formula to drive growth. Then we test again.

Campaign

We keep your customers engaged with incredibly designed emails that look great, tell your story, and convert.

Campaign

We keep your customers engaged with incredibly designed emails that look great, tell your story, and convert.

Segmentation

Every email we send is precisely targeted to the right audience, leading to improved conversions, reduced unsubscribe rates, and better deliverability.

Beyond Emails

Through our own experiences, we understand what it takes to create a successful business and we are fully committed to growing yours.

The Numbers

Discover how our strategies have driven real results and significant growth for our clients.

True Classic

2024

By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.

$6.1M

Increase in incremental revenue

25%

Increase in total email revenue

54%

Increase in flow revenue

BYLT Basics

2024

By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.

$6.1M

Increase in incremental revenue

25%

Increase in total email revenue

54%

Increase in flow revenue

Dbrand

2024

By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.

$6.1M

Increase in incremental revenue

25%

Increase in total email revenue

54%

Increase in flow revenue

50+
Brands
87%
Client Retention
$1.2B
Managed Revenue
45+
Years of Experience
Testimonials

See what our customers say!

"In the last quarter, our Welcome and Post-Purchase Flows performance increased by 33%, which has been a massive needle mover for True Classic. New Standard goes above and beyond for us to ensure all deliverables are completed on time and are always available to support us with anything we need. I highly recommend working with them for all things retention."

"New Standard has transformed BYLT’s retention channels. Since partnering, we’ve seen a 25% gain in attributed revenue, and a 54% gain in flow revenue. Their team is exceptional - extremely supportive in communication. A +200% improvement in CTR shows they deeply understand the brand voice. They feel like an extension of our team, and are equally dedicated to our success."

"It's never been more important to have experts in email & retention involved in your business. Regulatory rules are up, and the days of blasting emails to everyone are over. New Standard got involved with Sene at a critical time, helped us dramatically level up our email game, and saved our sender reputation. These guys are the best in the game."

"New Standard helped take our retention program to the next level by introducing different processes and strategies that drive significant revenue for our business. They are best-in-class with all things retention, understand complex ecommerce problems, and provide valuable insight based on their experience. I couldn’t recommend them enough."

"Working with New Standard has been a game-changer for Obvi. Their unique strategies and hands-on approach have boosted our overall sales and kept our existing customers coming back. They get the ins and outs of ecommerce and always have smart, practical advice based on their own experiences. I can’t recommend them enough—they’re the real deal."